Social media marketing: Time to take some adult responsibility
The grace period for social media – the new kid on the marketing block – is over. No longer will brands forgive its foibles and excesses as youthful abandon. It’s time to grow up and take on some...
View ArticleMake your marketing a winner in the summer of sport
As Euro 2012 kicks off and the Olympics is walking to the starting blocks, the one thing we can all be sure about – aside from a summer of hope and heartbreak – is that companies and brands of all...
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